Neuroaesthetics & Design
A question I often get asked is, what is Neuroaesthetics?
Neuroaesthetics explores how our experiences of art, nature, and design influence our emotions and perceptions on a measurable level.
Each time you feel moved by a painting, rejuvenated by a walk in nature, captivated by a beautifully designed watch, or influenced by the ambiance of a room - these are all examples of how aesthetics measurably changes the brain, body and behaviour.
About Me
Brand consultant and researcher specialising in Neuroaesthetics.
I work at the intersection of neuroscience, art, and design by collaborating with brands, product designers, and UX specialists to create intuitive and impactful brand experiences.
Areas of focus:
Brand Architecture
Design Research
Experiential Events
Spatial Design
Services
-
Consultation on Brand Strategy and Product Design with insights from Neuroaesthetics and Consumer Neuroscience
-
Quantitative:
Heat Mapping
Visual Saliency Mapping
Brand Association Testing (IAT)
EEG
fMRI
Biometrics
Qualitative:
Usability Testing
User Interviews
-
Articles, Reports on Neuroscience of Creativity and Neuroaethetics
Science informed branded marketing assets
-
Talks on Neuroscience in Design, cutting edge research tools measuring human behaviour
Selected Work
Bi-Extremities
Rollr
Webdelics
Clients
Let’s work together
saskia@saskiawheeler.co.uk
+44 7908 196014