Neuroaesthetics & Design

A question I often get asked is, what is Neuroaesthetics?

Neuroaesthetics explores how our experiences of art, nature, and design influence our emotions and perceptions on a measurable level.

Each time you feel moved by a painting, rejuvenated by a walk in nature, captivated by a beautifully designed watch, or influenced by the ambiance of a room - these are all examples of how aesthetics measurably changes the brain, body and behaviour.

About Me

Brand consultant and researcher specialising in Neuroaesthetics.

I work at the intersection of neuroscience, art, and design by collaborating with brands, product designers, and UX specialists to create intuitive and impactful brand experiences.

Areas of focus:

  • Brand Architecture

  • Design Research

  • Experiential Events

  • Spatial Design

Services

    • Consultation on Brand Strategy and Product Design with insights from Neuroaesthetics and Consumer Neuroscience

  • Quantitative:

    Heat Mapping

    Visual Saliency Mapping

    Brand Association Testing (IAT)

    EEG

    fMRI

    Biometrics

    Qualitative:

    Usability Testing

    User Interviews

    • Articles, Reports on Neuroscience of Creativity and Neuroaethetics

    • Science informed branded marketing assets

    • Talks on Neuroscience in Design, cutting edge research tools measuring human behaviour

Selected Work

Bi-Extremities

Rollr

Webdelics

Clients

Let’s work together

saskia@saskiawheeler.co.uk
+44 7908 196014