Designing lived experience

Shaping how design is felt and experienced through neuroscience

Approach

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Most environments are designed one sense at a time.

Experience isn’t.

Experience emerges through how the senses align.

Attention is fragmented — making it harder to design for experience that truly holds it.

I bring neuroscience into your creative process - shaping design decisions by how the work is felt, closing the gap between intention and impact.

About
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Creative decisions shape how an experience is felt.

Science reveals why.

In a live installation, we measured design’s impact:

+26% relaxation.

+24% presence.

+29% shift from cognitive to embodied awareness.

Projects

  • “Saskia’s work on scent and sensory detail was essential in making something new feel intuitive, pleasurable, and part of a daily ritual.”

    Rollr, a Mother Design brand, award-winning luxury deodorant

  • “Saskia blended science and creativity in a way that felt effortless.”

    Design Hotels

  • “Saskia is insightful as she is inspiring and makes information easy to digest.”

    Hausense Design, Masterclass on Neuroscience in Design

  • “What sets Saskia apart is her ability to translate complex science into accessible insights. Neuroscience became something participants could hold, play with, and recognize in their own creative lives. I would wholeheartedly recommend her to any community serious about creativity, meaning, and making science feel alive.”

    Catalyst, Institute for Creative Arts and Technology