Client
Forever Audio

Year
2024

I sat down with the Creative Team at award winning audio branding agency, Forever Audio, to lead a workshop in Neuroscience of Music and Audio Branding.

Here are a few of the topics we discussed:

• How music activates rewards circuits in the brain.

• The impact of audio on the nervous system and layering effects to drive memorability and emotional engagement.

• Key case studies on how audio is being used in to increase psychological well-being.

• We used a portable EEG headset to measure the team’s brainwave responses to audio branding segments.